Georgina Dunn MCIM
Fractional Freelance Marketing & Operational Support
Dedicated and results-driven senior marketing manager and business operations professional with over a decade of experience.
I bridge the gaps across departmental functions so founders can scale their business with complete focus. Delivering services for start-ups and SMEs across B2B and B2C.
About Me
What do I offer?
Senior generalist marketing, business development and operational support without staggering overheads.
How do I do this?
I partner with founders as their marketing and business operations lead.
I’m often brought in to set strategy and brand positioning, and build out the operational backbone that helps enable growth within marketing. I’ve built functions from scratch, led high-impact campaigns, and acted as a trusted partner to founders and senior leadership teams. I’m known for being strategic without fluff, calm under pressure, adaptable and easy to work with.
Experience varies across the following sectors: start-ups, creative, financial services, healthcare, medical cannabis, charity, film, education, and space membership society.
EarthTree
"She just gets digital marketing and never ceases to amaze you with her knowledge and passion for unearthing authenticity to cut through the clutter."
What My Clients Say
Totally Lit
"A fresh pair of eyes and a very good strategist- she's honestly given me the confidence to really push forward, but in a much more focused way."
Portable North Pole (PNP)
Five Dot Botantics
"Georgina was a remarkable asset. She quickly established herself as a great resource with her impressive knowledge of marketing, digital marketing, the local markets and most notably her ability to quickly synthesize a lot of information and then to move this into tangible plans with very tight deadlines. [Her] persistence and efforts proved remarkable in helping us position - across many marketing channels - Ugroupmedia's mobile application 'Portable North Pole (PNP)' as a key Christmas app for the local markets."
"We hired Georgina to work at Five Dot Botanics, a start-up D2C skincare brand, where she took on a wide range of responsibilities. She supported business operations, onboarded new retailers, managed projects, provided e-commerce and operational support, liaised with warehouses, and tracked deliverables to clients. Georgina also helped with hiring and onboarding apprentices with great care and attention. She approached her role with a can-do, helpful attitude and made an excellent contribution to the running of the business. Always ready to roll up her sleeves, she brought exactly the mindset needed in a start-up environment."
Highlights
Scaled Market Activation
[ 01 ]
Built and led UK marketing efforts for a global seasonal app, securing national press and partnerships delivering multi‑million reach.
Fractional CMO
[ 03 ]
Fractional CMO for an AI insights firm; created offer and demand gen around live consumer signals.
Brand Positioning & Market Entry
[ 02 ]
Defined USP, roadmap and outreach for a UK/EU brand consultancy; delivered sector‑segmented campaigns and directories.
Creative Studio Growth
[ 04 ]
Fractional marketing/ops partner for a motion studio; repositioned value, amplified case studies, and pipeline.